Success Story
November 21, 2019

La CCI Alsace Eurométropole choisit Letsignit et soulage sa DSI

Interview de
Emmanuelle Haaser
Business Intelligence Manager
Par
Amandine Fernandez
Head of Acquisition
La CCI Alsace Eurométropole nous fait confiance depuis déjà 6 ans ! Perte de temps, problématiques d'identité, erreurs dans les signatures mail...autant de sujets résolus désormais par Letsignit. Découvrez sans plus attendre le témoignage.

Un besoin de centraliser et d’harmoniser

À l’origine du projet, chaque agent gérait lui-même sa signature et le Directeur de la Communication déplorait une non-harmonisation des signatures mail :

  • Mauvais logos 
  • Erreurs dans les coordonnées
  • Coordonnées manquantes

La CCI remarquait une réelle incohérence dans ses messages, et surtout dans la diffusion de son identité et une sous exploitation de ce canal de communication. Il était nécessaire de trouver une solution !


Une nécessité de gagner du temps  

La CCI avait des besoins très spécifiques : gérer plusieurs entités et donc, plusieurs identités. La DSI, qui avait à l’époque la mission de gérer les signatures mail, était dépassée et avait d’autres sujets plus stratégiques et business à mener.

La DSI cherchait un outil lui permettant de centraliser la gestion des signatures de ses 400 agents, tout en étant en adéquation avec son besoin principal ; la gestion de multi-entités. Gros +, Letsignit étant référencée par l’UGAP, le processus d’achat était simple et rapide !

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Une gestion de projet réussie

Le déploiement a été réussi grâce à une gestion de projet optimale entre les 2 interlocuteurs techniques et fonctionnels de Letsignit et les 2 chargés de projets en interne (DSI & Communication).  

Lorsque la CCI fut notamment face à la problématique d’un annuaire non à jour, l’expertise de Letsignit et le process défini leur a permis de mettre en place la solution rapidement.

CCI Alsace Euroméditérannée email signatures

Des retours plus que satisfaisants

Aujourd’hui, les agents ont compris la nécessité d’harmonisation et perçoivent Letsignit comme un réel outil de communication :

  • 15 modèles de signatures au total  
  • 20 campagnes de communication en simultanées
  • 1 mois de durée en moyenne

Les contenus des signatures sont définis en début d’année, en fonction des opérations marketing prévues, mais les agents peuvent aussi jongler avec des bannières spécifiques selon leurs besoins. Les campagnes sont désormais ultra-personnalisées et les administrateurs sont satisfaits de la simplicité de la solution !

Grâce à la plateforme centralisée, l’attribution des missions est claire ! La Communication gère les contenus et leur mise en œuvre, ce qui permet à la DSI de se recentrer sur la maintenance de l’annuaire et ainsi se consacrer à des projets plus stratégiques : un gain de temps, et donc d'argent !

Questions
Fréquentes
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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