Ces deux mots clés sont devenus depuis quelque temps les « go to » de nombreuses marques dans leur recherche d’identité visuelle. Pour illustrer ce phénomène, en février dernier sur Twitter, un tweet comparant l’évolution des logotypes de 4 entreprises mondiales a fait le buzz.
De Google à Airbnb en passant par Spotify et Pinterest, ces compagnies ont progressivement changé leur image de marque, passant de polices avec serif à des polices sans-serif remarquablement similaires. Comme le souligne Thierry Brunfaut, directeur artistique et fondateur de Base Design :
« Tous ces logos audacieux et neutres transmettent le même message au consommateur : notre marque et nos services sont simples, directs et clairs. Et extrêmement lisibles. »
Aussi, toutes ces marques ont désormais une chose en commun : elles ne sont plus définies par leur logo, mais par le produit ou le service qu’elles fournissent.
Alors, si avant les designers étaient à la recherche d’un concept lorsqu’ils créaient un logo, cela n’est plus nécessaire aujourd’hui car la marque est devenue un concept à elle-seule. Si ces 4 marques ont beau être semblables dans leur design, leur offre est complètement différente et leurs logos sont alors 100% reconnaissables par le consommateur.
En 2013 Mc Donald’s lançait une campagne publicitaire audacieuse, sans logo ni signature. L’enseigne se contentait d’afficher des gros plans de ses produits phares.
Une stratégie remarquable mais rarement mise en œuvre parce que peu de marques disposent de produits dont la popularité est suffisante pour le faire.
La marque a depuis réitéré l’opération en transformant ses 6 produits phares sous forme de pictogrammes, en surfant alors sur l’ère du Flat design, qui ancre plus que jamais McDonald’s comme une marque iconique.
Sources : Fastcodesign « Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos ? »Images : TweetCampagne Mc Donald’s 1Campagne Mc Donald’s 2
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
